Swag Party
Swagger. Funny thing about it is that half of the people that use it don’t know what it means, kinda like white people and skeet (c) King Chapelle. For a word that sounds like the past tense of swig1, it has become much more of a mouthful and this little piggie don’t want none.
Accoding to Answers.com, swagger is defined as:
1. To walk or conduct oneself with an insolent or arrogant air; strut.
2. To brag; boast.
Synonyms: flounce, peacock, prance, strut (and the best one of all), sashay.
This week on my facebook page, I got three event invitations2. Each and every one of the events had the word swag or swagger somewhere on the flier. “Swagger Like Us”, “Get Your Swag On”, “Grown and sexy swagger”. This word has come to represent a brand, which apparently has to do with a mashup of confidence and braggadocio. Beyond that it has also become an excuse. Stay with me.
Hip Hop records of the day are deemed relevant based on two things: Sales and swagger. Lyricists get some shine and producers get some shine, but the commercial standouts are based on the S&S formula stated above. Said rapper can have zero content and put an equal amount of time into the record, but if he’s got this magical swagger, he’s on his way. Its gone by different names over the years, mojo, charisma, caldonia3, but it all boils down to one thing: an excuse for being had. Stop. Think about it. As hypermasculine as hip hop is, swag is just an excuse for buying into artist because you like his personality. Call a spade a spade. Don’t call it a swag.
From a self-swaggeristic standpoint, swag is an excuse to act absolutely foolish or do nothing at all. What do you actually do when you get your swag on? Chances are, the same thing you every night Pinky and its not taking over the word. “The swag will be in full effect!” Really? I’d even go as far as saying that putting on your swagger hat is an excuse to step outside of yourself to escape some other insecurity. We are all self-conscious, right? Lets throw a swag party and not deal with it. We can compare my swag with your swag and crown a swag queen. Takers?
Message of the day: Take off the swagger suit and keep it funky.
4 Comments, Comment or Ping
Naturally Alise
By the way, what is the deal with all those facebook invites, that shit irritates me to no end, if I don’t check my facebook page for a whole week , there will be at least 50 invites, everybody has an “entertainment/pormotion/event planning/upscale(gag) party company”. It is nasueating, they have oversaturated the market with bullshit parties to see the same 20 people…
Sep 30th, 2008
Teech
Facebook spam is at all time high. I’ve had to start making use of my “block invites from this person” button. I’ve also had to prune the friends list…nothing worse than getting bombarded with invites from that one dude that I met at the race for the cure
Sep 30th, 2008
eysqueen
take the swagger hats, suits, cards and place them on the ground in a pile and BURN them! until swagger puts gas in my eco friendly car, i aint buying it. side note: cant light the swagger suits with gasoline tho…maybe gerry curl juice left over from the swag cats of the 80s?
Sep 30th, 2008
Teech
Throwback swag? Shiny swag suits need no lighting agent.
I just had a thought: S.W.A.G. Teams. Like a SWAT team, they arrive in a paddy wagon, raid your house and beat down your door with swaggering rams, throw swag gas through the windows and shoot you with cool. Have I gone too far?
Sep 30th, 2008
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